Roots Bakery is a local start up in my home town owned by a family friend, Kate Simmons. My main role is graphic designer where Im currently working on a menu, bat (the animal) note cards, graphics for apparel, product labels and a business card. But I also dabble in other areas as well. I'm the farmers market and product photography manager, I created recipes and new products, implemented proper packaging protocols and transformed the market table to better represent what Roots Bakery is.
Duration
March 2024 - Present
Position:
Graphic Designer and Market Manager
Menu
The menu design focuses on a newspaper layout with articles, hand illustrated graphics and photography. It educated customers on Roots background, what Roots has to offer and where to find Roots or local collaborations.
This is the current layout/mock up of the menu
Illustration Assets
These illustrations, hand drawn by me, will be featured on the menu. I created these from photographs taken in the kitchen while making each item.
Tote Bag Graphic
Business Card Design
Product Labels
These labels follow FDA product label standards.
Product Photography
